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  • Introduction to Creativity and Innovation for Engineers

    Similarly, they should draw on knowledge of conscious and subconscious thinking and view the brain as a muscle that can be continuously strengthened. Building on that “Neuroscience 101” foundation, the text prepares future and current engineers to work smarter–either as individuals or within teams and organisations–by generating and developing new ideas. The nine chapter structure uses clear objectives, many examples, and numerous exercises to explicate its methods, ultimately enabling students and practitioners to realise that they’re already capable of creative – innovative thinking. They only need to apply the 20 methods described in the book to unlock their brain’s natural capabilities and then produce creative-innovative results for their benefit and for the benefit of others.

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