APA Handbook of Consumer Psychology (Volume 1) (APA Handbooks)

By (author)LYNN R.KAHLE

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The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature.

This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends.

SKU: 9781433836428
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Weight 1 kg
Book Author

LYNN R.KAHLE

Edition

1st

Format

Paperback

ISBN

9781433836428

Language

English

Publication Year

Publisher

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