Artificial Intelligence in Marketing

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Review of Marketing Research pushes the boundaries of marketing?broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

SKU: 9781802628760
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Weight 1 kg
Book Author

Naresh K. Malhotra

Edition

1st

Format

Hardback

ISBN

9781802628760

Language

English

Pages

344

Publication Year

Publisher

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