Review of Marketing Research pushes the boundaries of marketing?broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
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Weight | 1 kg |
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Book Author | Naresh K. Malhotra |
Edition | 1st |
Format | Hardback |
ISBN | 9781802628760 |
Language | English |
Pages | 344 |
Publication Year | |
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