“Book Publishing: Theory and Practice” by G.S. Jolly is an authoritative guide that delves into the multifaceted world of book publishing, offering a comprehensive overview of both the theoretical and practical aspects of the industry. Aimed at students, professionals, and aspiring publishers, this book serves as a foundational text that covers the entire lifecycle of publishing, from conceptualization to distribution.
Jolly addresses a range of topics, including editorial processes, design and production, marketing strategies, distribution channels, and digital publishing trends. The book emphasizes the key roles played by editors, designers, and marketers in shaping a successful book, as well as the evolving nature of publishing in the digital age, considering challenges like e-books, self-publishing, and online retail platforms.
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