Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing

The authors of the book―economists who have conducted extensive research in this area―offer a perspective on the financial system in the context of its importance for the overall economic system. The book not only provides detailed insights into Germany’s financial system; it also takes a broader perspective on finance and connects it with current macroeconomic developments in Germany.

“This learning crisis is a moral and economic crisis,” World Bank Group President Jim Yong Kim said. “When delivered well, education promises young people employment, better earnings, good health, and a life without poverty. For communities, education spurs innovation, strengthens institutions, and fosters social cohesion.

The book draws on invited papers selected from the proceedings of the 25th International Conference on Information Systems Development (ISD) held in Katowice, Poland, August 24 – 26, 2016. The invited conference papers were revised and expanded and present research that is focused on context, creativity, and cognition in information systems development. These issues are significant as they provide the basis for organizations to identify new markets, support innovative technology deployment, and enable mobile applications to detect, sense, interpret, and respond to the environment.

The Handbook reviews a number of critical contextual dimensions that: shape the IHRD goals that organisations pursue; impact the IHRD systems, policies and practices that are implemented; and influence the types of IHRD research questions that are investigated.

The book is aimed at a wide audience, including academics, economic geography, spatial planning and regional policy researchers, institutional leaders and managers, national and institutional policy makers, practitioners, administrators, master’s and senior bachelor’s students on related courses, general readers.