Brand Breakout: How Emerging Market Brands Will Go Global

World class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. Brand Breakout outlines eight strategies – including the Asian tortoise route, from B2B to B2C, brand acquisition and leveraging cultural resources – that will take brands from domestic dominance to worldwide triumphominance cultural resources rand will go global.kground .

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Brand Breakout is not only a practical and enlightening guide for emerging market brands but crucial reading for Western companies who should not underestimate the challenge coming from these up-and-coming international businesses. By understanding their strategies and success factors, Western companies can plot their counter-strategies for this new business environment.

SKU: 9781137276612
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Weight 1 kg
Dimensions 24 × 16 × 3 cm
Book Author

Jan-Benedict E.M Steenkamp, Nirmalya Kumar

Edition

1st

Format

Hardback

ISBN

9781137276612

Language

English

Pages

272

Publication Year

Publisher

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