In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. It provides students with the solid intellectual foundations they need through comprehensive coversage of the traditional and contemporary elements of strategic marketing.
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₹5,511.00Contemporary Strategic Marketing
This text in strategic marketing has a combination of text, case studies and readings. A comprehensive lecturers` website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory.
₹2,839.00₹8,350.00
In stock
Weight | 1 kg |
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Dimensions | 25 × 19 × 3 cm |
Book Author | Paul Baines, Paul Garneau, Ross Brennan |
Edition | 1st |
Format | Hardback |
ISBN | 9780333981184 |
Language | English |
Pages | 400 |
Publication Year | |
Publisher | |
Sell by | sarasbooksonline.com |
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