Contemporary Strategic Marketing

This text in strategic marketing has a combination of text, case studies and readings. A comprehensive lecturers` website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory.

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In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. It provides students with the solid intellectual foundations they need through comprehensive coversage of the traditional and contemporary elements of strategic marketing.

SKU: 9780333981184
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Weight 1 kg
Dimensions 25 × 19 × 3 cm
Book Author

Paul Baines, Paul Garneau, Ross Brennan

Edition

1st

Format

Hardback

ISBN

9780333981184

Language

English

Pages

400

Publication Year

Publisher

Sell by

sarasbooksonline.com

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