Corporate Explorer Fieldbook: How to Build New Ventures In Established

The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.

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You’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.

SKU: 9781394159222
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Weight 1 kg
Dimensions 24 × 19 × 2 cm
Book Author

Andrew Binns, Eugene Ivanov, Michael Tushman

Edition

1st

Format

Paperback

ISBN

9781394159222

Language

English

Pages

272

Publication Year

Publisher

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