Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2Nd Edition

The book is aimed at a wide audience, including academics, economic geography, spatial planning and regional policy researchers, institutional leaders and managers, national and institutional policy makers, practitioners, administrators, master’s and senior bachelor’s students on related courses, general readers.

The main objective of this book is to identify the key sources of growth which have played a significant role in Africa’s recent robust growth as well as its efforts towards economic transformation. The book assesses to what extent the existing macroeconomic frameworks among African countries have been streamlined to the countries’ development priorities in order to achieve long-term growth and economic transformation.

In Islamic jurisprudence, a comprehensive ethic has been formulated governing how business and commerce should be run, how accountability to God and the community is to be achieved, and how banking and finance is to be arranged.

This book analyses the fast spread of free trade agreements (FTAs) across the globe, their content and their economic impact. In the wake of Brexit and the new protectionism of President Trump, Melchior offers a timely assessment of key issues relating to FTAs.