Gambling and Sports in a Global Age

This volume contains an Open Access chapter. Recent decades have seen an unprecedented expansion and diversification of sports gambling markets. Enabled by widespread access to the internet, advances in smartphone technology and the liberalisation of gambling advertising, gambling companies have strategically invested in the alignment of this practise with culturally embedded sporting activities, leading some to characterise these developments as the ‘gamblification’ of sports. Bringing together leading scholars from across the world, Gambling and Sports in a Global Age provides a landmark sociological collection on sports gambling from global perspectives.