Marketing 4.0: Moving From Traditional To Digital

Money is more than just a medium of financial exchange: across time and place, it has performed all sorts of cultural, political, and social functions. This volume traces money in German-speaking Europe from the late Renaissance until the close of the twentieth century, exploring how people have used it and endowed it with multiple meanings.

It has been considered that, as a result of the role of Latin American countries as providers of raw materials produced in enclaves dominated by foreign capital, their participation in the world economy has had adverse consequences for their long-term development. This volume addresses a representative sample of countries with varied initial conditions and resource endowments, a diverse productive specialization, as well as different degrees of integration to the world economy.

While it can be observed that sustainability reporting is widely practiced in Western and Northern European countries, only few studies have been conducted on this topic in the CEE region. Drawing on a major empirical study involving researchers from 10 different CEE countries, this book addresses the status quo of sustainability reporting, outlines future prospects and provides essential recommendations for practitioners.

This book sheds new light on the Greek economic challenges and helps readers understand the current debt crisis. Chapters from leading experts in the field identify and outline potential solutions to the on-going decline of the Greek economy by considering both Eurozone-adopted current policy framework explanations and potential alternative explanations.

Aiming for applicable results, this book provides a theoretical basis for the design of an effective, efficient, and tractable system for promoting renewable energy. This book is meant for researchers, policy makers, graduate students, and anyone interested in the economic and social aspects of renewable energy development.