The book covers a wide range of topics such as media effects, audience analysis, media ethics, media literacy, and the role of technology in shaping communication patterns. It also discusses the economics and regulation of mass media industries, providing insights into how media organizations operate within the larger societal context.
Through a blend of theory and practical examples, “Mass Communication: Theory and Practice” equips students with the knowledge and critical thinking skills necessary to analyze and understand the complex dynamics of mass media in today’s interconnected world. Whether used in the classroom or as a reference for professionals in the field, this book serves as an invaluable resource for anyone interested in the study or practice of mass communication.
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