Project Management: A Managerial Approach, Eleventh Edition

Money is more than just a medium of financial exchange: across time and place, it has performed all sorts of cultural, political, and social functions. This volume traces money in German-speaking Europe from the late Renaissance until the close of the twentieth century, exploring how people have used it and endowed it with multiple meanings.

The main objective of this book is to identify the key sources of growth which have played a significant role in Africa’s recent robust growth as well as its efforts towards economic transformation. The book assesses to what extent the existing macroeconomic frameworks among African countries have been streamlined to the countries’ development priorities in order to achieve long-term growth and economic transformation.

The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.