This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a more holistic manner. It is important to note that the space planning analytics in the book are particularly important in an era where e-commerce is on the rise and brick-and-mortar retailing is declining and experiencing severe crises (the retail apocalypse).
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Retail Space Analytics
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| Weight | 1 kg |
|---|---|
| Book Author | Ghoniem |
| Edition | 1st |
| Format | Hardback |
| ISBN | 9783031270574 |
| Language | English |
| Pages | 196 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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