Sales management : principles, process and practice

By (author)Bill Donaldson

Retaining international scope and a balance between theory and practice, this new edition of Bill Donaldson’s highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.

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Incorporating several important changes in both the theory and practice of sales management, this work’s coverage includes more emphasis on managing sales operations than on the management of sales personnel

SKU: 9780333998519
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Weight 1 kg
Dimensions 25 × 19 × 2 cm
Book Author

Bill Donaldson

Edition

3rd

Format

Paperback

ISBN

9780333998519

Language

English

Pages

317

Publication Year

Publisher

Sell by

sarasbooksonline.com

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