Serious Fun: The Arty-Tecture of Will Alsop

In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we’re no longer consuming objects but sensations, even lifestyles.

The dwelling is the most fundamental building type, nowhere more so than in the open landscape.This book can be read in a number of ways. It is first a book about houses and particularly the theme ‘dwelling and the land’. It examines the poetic and prosaic issues inherent in claiming a piece of the landscape to live on. It could also be seen as a kind of road map, full of both warnings and encouragements for all those involved with, or just interested in, the making of houses.