Professionals gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps professionals become attuned to customer demand and present a service portfolio with a high potential for success.
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₹5,775.00
Customer-Centered Telecommunications Services Marketing
In today’s telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers’ quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company’s market potential and target desirable segments successfully.
₹2,975.00₹8,750.00
In stock
| Dimensions | 24 × 16 × 2 cm |
|---|---|
| Book Author | Karen Strouse |
| Edition | 1st |
| Format | Hardback |
| ISBN | 9781580538541 |
| Language | English |
| Pages | 224 |
| Publication Year | |
| Publisher |
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