This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners.
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₹741.00
Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice
The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
₹2,624.00₹3,365.00
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| Weight | 1 kg |
|---|---|
| Dimensions | 21 × 15 × 2 cm |
| Book Author | Karen E. Sutherland, Richie Barker |
| Edition | 1st |
| Format | Hardback |
| ISBN | 9789819940004 |
| Language | English |
| Pages | 300 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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