The first two principles – platforms (not just products), and services, for product firms – are relatively new and broader ways of thinking about strategy and business models, based on Cusumano’s latest research. The other four – capabilities (not just strategy), the “pull” concept, economies of scope, and flexibility (not just efficiency) – all contribute to agility, which is a mix of flexibility and speed. Some practices associated with these ideas, such as dynamic capabilities, just-in-time production, iterative or prototype-driven product development, flexible design and manufacturing, modular architectures, and component reuse, are now commonly regarded as standard best practices.
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₹4,323.00
Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World
As we move into an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves “how can we both adapt to rapid changes in technology and markets, and still make enough money to survive – and thrive?” To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global corporations that have been acknowledged leaders and benchmark setters – and Microsoft, Apple, Intel, Google, and others in software, internet services, and consumer electronics, and Toyota in manufacturing.
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| Weight | 1 kg |
|---|---|
| Dimensions | 24 × 16 × 3 cm |
| Book Author | Michael A. Cusumano |
| Edition | 1st |
| Format | Hardback |
| ISBN | 9780199218967 |
| Language | English |
| Pages | 388 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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