It contains a number of chapters on two major contemporary themes in international business: the internationalization of services and doing business in China. It introduces new perspectives to the conventional theoretical literature on internationalization, in particular the dynamics of corporate internationalization and the influence of culture.
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₹6,867.00Managerial Issues in International Business
This 13th volume of the Academy of International Business (AIB) series focuses on a selection of issues reflecting the complexity of challenges faced by managers in today’s global economy and the importance of context in managerial decision making.
₹3,383.00₹10,250.00
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Weight | 1 kg |
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Dimensions | 24 × 16 × 2 cm |
Book Author | Dr Eleanor J. Morgan, Dr Felicia M. Fai |
Edition | 1st |
Format | Hardback |
ISBN | 9780230001930 |
Language | English |
Pages | 240 |
Publication Year | |
Publisher |
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