Valuation: Maximizing Corporate Value

Before a corporation (or, for that matter, a sole proprietorship, a partnership, a privately owned business, or not–for–profit organization) can achieve its maximum potential, its personnel must reach a common understanding of the organization′s mission and strategic goals, and develop a sense of urgency regarding their achievement. In Valuation: Maximizing Corporate Value, George Norton offers a hands–on guide to incorporating sound strategic and valuation principles into decision–making throughout the organization. Valuation shows how, by understanding and using a few simple concepts, the leaders and members of any type of organization can enhance their daily and long–term satisfaction, as well as that of their key stakeholders, while simultaneously reaping substantial financial rewards.