For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style.
save
₹3,786.00
The Practice of Public Relations
This edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
₹4,309.00₹8,095.00
Out of stock
| Weight | 1 kg |
|---|---|
| Dimensions | 24 × 20 × 1 cm |
| Book Author | Fraser P. Seitel |
| Edition | 13th |
| Format | Paperback |
| ISBN | 9781292160054 |
| Language | English |
| Pages | 456 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
Customer Reviews
There are no reviews yet.
Related products
-
The German Financial System and the Financial and Economic Crisis
₹5,226.00The authors of the book―economists who have conducted extensive research in this area―offer a perspective on the financial system in the context of its importance for the overall economic system. The book not only provides detailed insights into Germany’s financial system; it also takes a broader perspective on finance and connects it with current macroeconomic developments in Germany.
₹12,154.00 -
Activate Your Money: Invest to Grow Your Wealth and Build a Better World
₹1,416.00Educate yourself about finance and socially conscious investing with a woman-centered approach
Activate Your Money provides the foundational support women need to talk to each other about their money, invest to grow their wealth, and to take the actions required to shift their assets into alignment with their values.
₹1,894.00 -
Gender and Time Use in a Global Context
₹6,030.00The macroeconomic portion explores cutting edge issues such as time poverty and its relationship to income poverty, and the macroeconomic effects of recession and austerity; while the microeconomic section studies topics such as differences by age, activity sequencing, and subjective well-being of time spent.
₹14,024.00 -
Knowledge Management in Organizations
₹135.00This textbook provides a critical review and analysis of the key themes that underpin the subject of knowledge management in organizations.
₹250.00 -
Regional Upgrading in Southern Europe
₹6,906.00The book is aimed at a wide audience, including academics, economic geography, spatial planning and regional policy researchers, institutional leaders and managers, national and institutional policy makers, practitioners, administrators, master’s and senior bachelor’s students on related courses, general readers.
₹18,699.00 -
Competitiveness Creation and Maintenance in the Postal Services Industry
₹6,030.00In most industrialized countries, paper-based communications are in serious decline, while the demand for parcel delivery services is rising steadily with the continuing development of e-commerce, just-in-time production techniques, and global supply chains. For the postal sector as a whole, the centre of gravity has shifted dramatically from letters and documents to parcels.
₹14,024.00 -
A History of British Actuarial Thought
₹4,020.00A broad range of historically important actuarial topics are discussed such as the development of the blueprint for the actuarial management of with-profit business; historical developments in mortality modelling methods; changes in actuarial thinking on investment strategy for life and pensions business; changing perspectives on the objectives and methods for funding Defined Benefit pensions; the application of risk theory in general insurance reserving; the adoption of risk-based reserving and the Guaranteed Annuity Option crisis at the end of the 20th century.
₹9,349.00 -
Power, Policy and Profit, Corporate Engagement in Politics and Governance
₹4,657.00Power, Policy and Profit investigates the many ways in which corporate actors attempt to influence political activities. Through the intensified globalization of markets, the restructuring of welfare services and the accumulation of private capital, opportunities for corporate influence in politics affairs are shown to have multiplied.
₹10,831.00
Be the first to review “The Practice of Public Relations”