Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen

Provides the latest in systems analysis and design, including:

• Expanded coverage of business processes. Process modeling is at the heart of systems analysis and design. Data flow diagrams have been a staple of this book since its first edition, but now they are framed in the context of business process diagramming. The beginning of Chapter 6 has been rewritten to show how data flow diagrams are just one of many common methods for modeling business processes. Business processes are defined and illustrated before the discussion of data flow diagrams begins.
• Updated illustrations of technology. Screen captures have been updated throughout the text to show examples using the latest versions of programming and Internet development environments, and user interface designs.
• Updated content. Throughout the book, the content in each chapter has been updated where appropriate.

Gaddis’s highly accessible, step-by-step presentation presents all the details needed to understand the “how” and the “why”—but never loses sight of the fact that most novice programmers struggle with this material. His gradual approach ensures that readers understand the logic behind developing high-quality programs.

Bulusu is a database programming expert and the author of six books about Oracle as well as numerous journal articles on database programming. Annotation ©2010 Book News, Inc., Portland.

After defining the key dimensions of a model for contextual processing, the book discusses how data is used to develop a semantic model for contexts as well as language-driven context-specific processing actions. It then applies rigorous mathematical methods to contexts, examines basic sensor data fusion theory and applies it to the contextual fusion of information, and describes the means to distribute contextual information. The authors also illustrate a new type of data repository model to manage contextual data, before concluding with the requirements of contextual security in a global environment. This seminal work presents an integrated framework for the design and operation of the next generation of IT processing. It guides the way for developing advanced IT systems and offers new models and concepts that can support advanced semantic web and cloud computing capabilities at a global scale.