In Breakthrough Business Results with MVT, MVT creator and guru Charles Holland shows managers how multivariable testing–an advanced mathematical method that allows simultaneous testing of up to 40 variables–can dramatically improve efficiency and profits in any organization. MVT reveals to managers precisely which factors have a positive impact on any important business decision or process, which have a negative impact, and which have no impact at all. Very often the results are radically counterintuitive.
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Breakthrough Business Results With MVT: A Fast, Cost-Free, “Secret Weapon” for Boosting Sales, Cutting Expenses, and Improving Any Business Process
The first and only guide to using MVT as a breakthrough management tool MVT(TM) (Multivariable Testing) has been heralded as a breakthrough business tool in major publications such as Forbes, the Wall Street Journal, The Economist, and Business–Week. Although MVT could become one of the most widely used management tools and has been applied by leading companies in every industry to create billions of dollars of value–no book on it has been published, until now.
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