Building the Brand–Driven Business: Operationalize Your Brand to Drive Profitable Growth

This groundbreaking book offers a critical and wide-ranging assessment of the global air transport liberalization process over the past 40 years. This compilation of world experts on air transport economics, policy, and regulation is timely and significant, considering that air transport is currently facing a series of new challenges due to technological changes, the emergence of new markets, and increased security concerns.

This book is the seventh volume in this series which explores the life of Nobel Price-winning economist F.A. Hayek (1899-1992). The volume uses archival material, juxtaposed with Hayek’s published work to challenge the existing perceptions of his life and thought. It examines the methods by which Hayek interacted with – and schemed against – the knowledge communities that he encountered during his very long life.

The authors of the book―economists who have conducted extensive research in this area―offer a perspective on the financial system in the context of its importance for the overall economic system. The book not only provides detailed insights into Germany’s financial system; it also takes a broader perspective on finance and connects it with current macroeconomic developments in Germany.

The book is aimed at a wide audience, including academics, economic geography, spatial planning and regional policy researchers, institutional leaders and managers, national and institutional policy makers, practitioners, administrators, master’s and senior bachelor’s students on related courses, general readers.