Changing the Playbook

Sports journalism and public relations often overlap, and the text explains the nuances of the respective functions. Public relations tools such as media guides and game notes are presented, as well as a section on crisis communication.

The pressure to “break the story” can tempt even the best journalist to plagiarize or fabricate stories or skip fact checks. The text covers journalism ethics and provides best practices for avoiding traps. Racial and gender bias and the importance of providing equitable coverage are also discussed. Additionally, legal issues such as copyright, privacy, discrimination, defamation, reporter’s privilege, and first amendment rights are addressed.

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