For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.
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₹3,610.00
Consumer Behavior
The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
₹4,594.00₹8,204.00
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| Weight | 1 kg |
|---|---|
| Dimensions | 27 × 21 × 1 cm |
| Book Author | Joseph Wisenblit, Leon Schiffman |
| Edition | 12th |
| Format | Paperback |
| ISBN | 9781292269245 |
| Language | English |
| Pages | 512 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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