Customer-Centered Telecommunications Services Marketing

By (author)Karen Strouse

In today’s telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers’ quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company’s market potential and target desirable segments successfully.

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Professionals gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps professionals become attuned to customer demand and present a service portfolio with a high potential for success.

SKU: 9781580538541
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Dimensions 24 × 16 × 2 cm
Book Author

Karen Strouse

Edition

1st

Format

Hardback

ISBN

9781580538541

Language

English

Pages

224

Publication Year

Publisher

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