Digital Marketing Fundamentals: OMCP’s Official Guide to OMCA Certification

It’s no longer enough to simply claim expertise as a digital marketer. Employers and clients know that they are best served by marketers whose knowledge and skills are current and certified.

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This book includes a chapter on each of these disciplines. So, whether you are one of the professionals preparing for the OMCA exam, or one of the students at more than 900 universities and training institutes that teach to OMCA standards worldwide, this official guide can help you get OMCA certification from OMCP, an industry association that maintains the competency and exam standards for digital marketing in coordination with industry leaders.

Is digital marketing certification worth it? Well, individuals who earn the OMCA certification

  • stand out to employers and clients as having verified digital marketing skills, education, and experience,
  • earn between 16 percent and 26 percent more than noncertified digital marketers, and
  • operate more effectively.
Weight 1 kg
Dimensions 23 × 15 × 3 cm
Book Author

Greg Jarboe, Matt Bailey, Michael Stebbins

Edition

1st

Format

Paperback

ISBN

9781119894575

Language

English

Pages

448

Publication Year

Publisher

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