European Television In The Digital Age – Issues, Dynamics And Realities

Melvin L. DeFleur held the title of Distinguished Professor at the Manship School of Mass Communication at Louisiana State University. Previously, he was Director of the School of Mass Communication at Boston University and held the John Ben Snow endowed Chair at Syracuse University. He served on the faculties of eight universities and was responsible for the development and administration of several Ph.D. programs. Melvin DeFleur is one of the most recognized scholars in the field of mass communication. He wrote numerous articles and books, including Milestones in Mass Communication Research, many of which have been translated into several languages.

In this book, Corinne M. Dalelio analyzes how the rise of interactive media over the last few decades has had enormous impacts on every aspect of American society—the ways in which we organize, produce, consume, engage, entertain, and inform. Yet the vestiges of the one-way, broadcast model of the media industries continue to be primary, prominent, and persuasive in our culture, Dalelio argues.