Financial Reporting Analysis: Using Financial Accounting Information

The first and only guide to using MVT as a breakthrough management tool MVT(TM) (Multivariable Testing) has been heralded as a breakthrough business tool in major publications such as Forbes, the Wall Street Journal, The Economist, and Business–Week. Although MVT could become one of the most widely used management tools and has been applied by leading companies in every industry to create billions of dollars of value–no book on it has been published, until now.