This comprehensive Handbook makes the persuasive case that maximizing customer equity is a strategic imperative. This beautifully curated assembly of the best thinkers on this topic will give the reader a deeper understanding of the key elements of customer equity and valuable guidance on how to overcome the implementation challenges
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₹10,752.00
Handbook of Research on Customer Equity in Marketing
Customer equity has emerged as the most important metric to manage firm performance and value. Customer equity is the total combined customer lifetime values of all of a company’s customers and includes Value Equity, Brand Equity and Relationship Equity.
₹8,798.00₹19,550.00
In stock
| Weight | 1 kg |
|---|---|
| Dimensions | 24 × 16 × 3 cm |
| Book Author | Denish Shah, V. Kumar |
| Edition | 1st |
| Format | Hardback |
| ISBN | 9781781004975 |
| Language | English |
| Pages | 520 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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