International City Tourism: Analysis and Strategy

The advanced marketing managers in city tourist Organization (CTOs) Today apply the same analytical and planning criteria as their counterparts in the branded goods industries- they have learned to differentiate between strategic and instrumental market planning

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Cities are the most popular tourist destinations, short city holidays or weekend breaks are a fast growing segment of tourist demand.

SKU: 9781855673922
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Weight 1 kg
Dimensions 24 × 15 × 2 cm
Book Author

Gunther Maier, Josef A. Mazanec, Karl Wober, Klaus Grabler

Edition

1st

Format

Hardback

ISBN

9781855673922

Language

English

Pages

260

Publication Year

Publisher

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sarasbooksonline.com

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