Managerial Issues in International Business

This 13th volume of the Academy of International Business (AIB) series focuses on a selection of issues reflecting the complexity of challenges faced by managers in today’s global economy and the importance of context in managerial decision making.

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It contains a number of chapters on two major contemporary themes in international business: the internationalization of services and doing business in China. It introduces new perspectives to the conventional theoretical literature on internationalization, in particular the dynamics of corporate internationalization and the influence of culture.

SKU: 9780230001930
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Weight 1 kg
Dimensions 24 × 16 × 2 cm
Book Author

Dr Eleanor J. Morgan, Dr Felicia M. Fai

Edition

1st

Format

Hardback

ISBN

9780230001930

Language

English

Pages

240

Publication Year

Publisher

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