Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.
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₹3,080.00
Marketing
This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
₹3,921.00₹7,001.00
In stock
| Weight | 1 kg |
|---|---|
| Dimensions | 26 × 19 × 2 cm |
| Book Author | Bradley Barnes, Elnora Stuart, Greg Marshall, Michael R. Solomon, Vincent-Wayne Mitchell, Wendy Tabrizi |
| Edition | 3rd |
| Format | Paperback |
| ISBN | 9781292227191 |
| Language | English |
| Pages | 616 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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