Marketing: An Introduction, Global Edition, 14th Edition

By (author)Armstrong
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  • 16 New End-of-Chapter Company Cases facilitate discussion of mobile and social marketing, ethics, and financial marketing analysis, helping students apply major marketing concepts and critical thinking to real company and brand situations.
  • Marketing at Work highlights provide countless in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.
SKU: 9781292294865
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Weight 1 kg
Book Author

Armstrong

Edition

14th

Format

Paperback

ISBN

9781292294865

Language

English

Publication Year

Publisher

Pages

672

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sarasbooksonline.com

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