- 16 New End-of-Chapter Company Cases facilitate discussion of mobile and social marketing, ethics, and financial marketing analysis, helping students apply major marketing concepts and critical thinking to real company and brand situations.
- Marketing at Work highlights provide countless in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.
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₹1,910.00
Marketing: An Introduction, Global Edition, 14th Edition
₹5,950.00₹7,860.00
In stock
| Weight | 1 kg |
|---|---|
| Book Author | Armstrong |
| Edition | 14th |
| Format | Paperback |
| ISBN | 9781292294865 |
| Language | English |
| Publication Year | |
| Publisher | |
| Pages | 672 |
| Sell by | sarasbooksonline.com |
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