Keillor is general editor for this four-volume set, which is intended as a comprehensive overview of contemporary marketing. Each volume has a unique set of topic editors responsible for compiling contributions written by a variety of experts from academia and the business world. Volume 1, New World Marketing, discusses issues related to emerging markets, managing world markets, and keeping customers in mind. Volume 2, Interactive and Multi-channel Marketing, shifts focus to direct marketing with emphasis on various options to directly deal with customers. In volume 3, Company and Customer Relations, the focus is on building customer relationships. Discussion here mainly deals with how the sales force functions as the front line in customer relationship management. One intriguing chapter deals with the issue of disengaging from certain customers.
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Marketing in the 21st Century
Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe.
₹15,275.00₹29,950.00
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| Weight | 2 kg |
|---|---|
| Dimensions | 24 × 16 × 10 cm |
| Book Author | Bruce D. Keillor |
| Edition | 1st |
| Format | Hardback |
| ISBN | 9780275992767 |
| Language | English |
| Pages | 880 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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