Marketing Management reflects the dynamic environment inhabited by today’s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
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₹3,751.00
Marketing Management
The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.
₹2,948.00₹6,699.00
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| Weight | 1 kg |
|---|---|
| Dimensions | 27 × 21 × 2 cm |
| Book Author | Ravi Dhar, Russ Winer |
| Edition | 4th |
| Format | Paperback |
| ISBN | 9781292023410 |
| Language | English |
| Pages | 496 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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