Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands.
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₹2,631.00
New Perspectives in Luxury Branding
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors.
₹2,068.00₹4,699.00
In stock
| Dimensions | 24 × 17 × 1 cm |
|---|---|
| Book Author | Emerald Group Publishing Limited |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9781785608636 |
| Language | English |
| Pages | 224 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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