he effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
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New Perspectives in Marketing by Word-of-Mouth
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include
₹1,958.00₹4,350.00
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| Dimensions | 24 × 17 × 1 cm |
|---|---|
| Book Author | Emerald Group Publishing Limited |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9781785608193 |
| Language | English |
| Pages | 200 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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