Small Business E-Commerce Management

By (author)Ian Chaston

Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms.

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Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.

SKU: 9781403912329
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Dimensions 23 × 16 × 2 cm
Book Author

Ian Chaston

Edition

1st

Format

Paperback

ISBN

9781403912329

Language

English

Pages

300

Publication Year

Publisher

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sarasbooksonline.com

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