Smart Analytics, Artificial Intelligence and Sustainable Performance Management in a Global Digitalised Economy

A polymath and prolific writer, Peter F. Drucker has published influential books across seven decades. Taking a humanistic approach to management, he emphasises that it is people who create business, which in turn means that they have a crucial role in modern society.

The 13th Edition incorporates Excel 2016 and other software resources, developing students’ ability to leverage the technology they will use throughout their careers. By practicing these modelling techniques, students gain a useful framework for problem-solving that they can then apply in the workplace.

You can, too–even if you’ve never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today’s best web marketing techniques to drive more traffic, visibility, buzz, leads, and sales for your business. It’s not theory. It’s a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits…and the results are quantifiable

Power, Policy and Profit investigates the many ways in which corporate actors attempt to influence political activities. Through the intensified globalization of markets, the restructuring of welfare services and the accumulation of private capital, opportunities for corporate influence in politics affairs are shown to have multiplied.