With Sports, Media, and Society, there is now a resource that combines mainstay class discussion points, current case studies, and theoretical and historical foundations in one comprehensive text. The book?s 34 chapters are each short and concise?a format preferred by instructors?covering a wide range of topics and easily digestible for students.
Part I covers sports media history and the media?s role as gatekeeper. Chapters explore the history and evolution of various media?newspapers, magazines, radio, television, and social media?and the business of and competition between sports media entities. Case studies examine NBC?s Olympics coverage and the nimbleness of Sports Illustrated in the digital space.
Part II showcases television?s impact on how fans follow sports. Discussions include ABC?s Wide World of Sports, which exposed viewers to events around the globe; ESPN?s foray into 24/7 sports coverage; and Fox Sports? shocking NFL deal, which marked a new era in media rights negotiations and sports broadcasting technologies.
The intersection of sports and social issues is the focus of part III. Numerous issues are addressed, punctuated by case studies involving key players and events related to each topic. Cases concerning Colin Kaepernick, USWNT (and coverage of women?s sports generally), LGBTQ+ issues, and obstacles faced by women working in sports media are highlights, while examinations of social identity theory and framing provide context on how people identify with specific groups and how the media influences opinions.
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