Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications sub-processes: creating value, managing efficiency and directing purpose.
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₹1,507.00
The Brand Chartering Handbook: How Brand Organizations Learn “Living Scripts”
₹1,096.00₹2,603.00
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| Weight | 1 kg |
|---|---|
| Edition | 1st |
| Format | Hardback |
| ISBN | 9780201877434 |
| Language | English |
| Pages | 413 |
| Publication Year | |
| Publisher |
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