The Matrix Organization Reloaded: Adventures in Team and Project Management

Matrix management, an approach in which people are assigned to projects rather than department managers, was introduced in the 1970’s, fell out of favor in the 1990’s, and has now reemerged as a viable alternative. Gottlieb, an organizational trainer and consultant, reviews the evolution of matrix management and looks at its current practices and future applications. He argues that most organizations are taking on characteristics of matrix structure, with fluid teams and dotted line reporting relationships across departments. He uses case studies of successes and failures to show to how to use matrix configurations without the conflict and resistance that often accompany the approach. The audience for the book includes executives, regional and department managers, project managers, and team leaders.