‘Irrational pessimism’ seems to characterize the business world in the new millennium. Corporate managers seem unsure of the future and afraid to take risk.
In this brilliant book, based on primary research, Benjamin Hunt argues that risk aversion is now institutionalised in business. The belief systems that used to drive business forward in the past have broken down, replaced by fear and anxiety about change and the future. Risk aversion has now become a more permanent mindset and mode of operation, existing even in periods of economic recovery.
Be the first to review “The Timid Corporation – Why Business is Terrified of Taking Risk”