For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling.
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₹4,115.00
Tourism: The Business of Hospitality and Travel, Global Edition
The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
₹3,104.00₹7,219.00
In stock
| Weight | 1 kg |
|---|---|
| Dimensions | 27 × 21 × 1 cm |
| Book Author | Cathy H. C. Hsu, Lorraine Taylor, Roy A. Cook |
| Edition | 6th |
| Format | Paperback |
| ISBN | 9781292221670 |
| Language | English |
| Pages | 448 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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