Winning Through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies—such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.
This game-changing playbook will teach you how to:
- Revitalize your business through strategic use of platforms
- Design platforms that are compelling to customers and hard for competitors to match
- Accelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journey
- Innovate in high-impact benefit areas to differentiate your platform
- Elevate your customer’s personal platform experience
- Transform your enterprise and operations to drive superior performance
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