Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA.
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Business Acumen for Strategic Communicators
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| Weight | 1 kg |
|---|---|
| Book Author | Matthew W. Ragas |
| Edition | 1st |
| Format | Paperback |
| ISBN | 9781837970858 |
| Language | English |
| Pages | 304 |
| Publication Year | |
| Publisher | |
| Sell by | sarasbooksonline.com |
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