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The Brand Management Audit
This audit provides a systematic way of understanding what brands are and what added values they offer, both to the consumer and the company. It provides a six-step approach which can be used to evaluate the business performance of any brand, enabling you Understand how brands and brand identities can be used effectively Identify what needs to be understood about a brand Choose an audit team and set objectives for the audit Gather data and analyse and present the results from your brand audit
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Macroeconomics 5e Indian Edition
The book covers essential topics such as national income, inflation, unemployment, economic growth, and monetary and fiscal policy. With a blend of theoretical frameworks and real-world applications, it provides readers with a solid foundation in understanding how economies function on a large scale.
₹900.00 -
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Economics and the Public Good: The End of Desire in Aristotle’s Politics and Ethics
What is the nature of economics? How does economics relate to politics? Readers searching for the Ancient Greeks’ answers to these questions often turn to Aristotle, focusing on small portions of the Politics and Nicomachean Ethics that relate to money-making, exchange, and household management.
₹3,776.00 -
Freedom in Contention: Social Movements and Liberal Political Economy
Social movements have been implicated in long-term societal transformations, helping bring about political democratization, economic freedom, and social equality.
₹3,344.00 -
Introduction to Recreation and Leisure (Imported)
Introduction to Recreation and Leisure, Fourth Edition With HKPropel Access, presents a comprehensive view of the multifaceted, expansive field of recreation and leisure. This full-color text grounds students in the historical, philosophical, and social aspects of the industry. Community parks and recreation departments, nonprofit organizations, and commercial recreation and ecotourism enterprises are thoroughly explored. Students learn about various enriching educational programs and services for people of all ages.
20-22 Days Shipping (Supply on Demand)
₹10,214.00 -
India and China: Retrospective Views on Development for All Formats
This study examines economic development in India and China over the past few decades, in which the former stagnated and the latter grew exponentially.
₹8,424.00 -
Let Them Eat Crypto: The Blockchain Scam That’s Ruining the World
‘An essential resource. Howson strikes not just at cryptocurrency, but the frauds who promote blockchain technology as a solution to any social problem’ David Gerard, author of Attack of the 50 Foot Blockchain
‘A merciless takedown of attempts to apply blockchain to the world’s biggest problems … If you are thinking of using blockchain for good, read this first’ Professor Villi Lehdonvirta, University of Oxford
₹1,722.00 -
Financial Risk Management and Climate Change Risk
Financial risk management for institutional investors has recently grown in scope to include long-term sustainability considerations and climate change risk concerns. This book shows how a national central bank in the Eurosystem has adapted its financial risk management principles and practices against the background of non-conventional monetary policy measures and following the introduction of sustainability criteria, with a special role for carbon-neutrality.
₹7,599.00 -
Fiscal Policy Shocks and Macroeconomic Growth
This book explores the disconnect between fiscal policy and macroeconomic development in South Africa. It analyses the factors that have contributed to the lack of economic growth in the country over recent decades and outlines an improved fiscal policy framework that increases investment and employment.
₹11,399.00 -
Monetary Policy in Interdependent Economies
This book explores the challenges faced by central banks in the aftermath of the global financial crisis and the events that followed. It further emphasises the asymmetries in the transmission of monetary policy in the Eurozone economies and among major advanced economies. The book also highlights the advances in the monetary policy debate towards an efficient resource allocation.
₹11,399.00 -
Strategies for Asia Pacific: Meeting New Challenges
First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region.
₹5,150.00 -
Economics of Money, Banking and Financial Markets
Reach every student by pairing this text with My Lab Economics My Lab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, My Lab personalizes the learning experience and improves results for each student. My Lab Economics should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
₹8,794.00 -
Human Resource Management
Pearson My Lab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson My Lab Management My Lab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, My Lab personalizes the learning experience and improves results for each student.
₹7,985.00 -
Principles of Marketing
The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
₹7,219.00 -
Economics, Global Edition, 13th Edition
The text emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. As a hallmark features in the chapter openings and endings encourage students to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of today’s events.
₹7,809.00 -
Foundations Of Microeconomics
The text does four core things to help students grasp and apply economic principles: it motivates with compelling issues and questions, focuses on core ideas, offers concise points, and encourages learning with activities and practice questions. After completing this text, students will have the foundational knowledge of how the economy works and can apply it to their lives going forward.
₹8,532.00 -
Microeconomics Global Edition
Each chapter begins with an empirical question that is relevant to the life of a student, and is later answered using data in the Evidence-Based Economics feature. As a result of the text’s practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives.
₹7,985.00 -
Foundations of Macroeconomics
Students, if My Lab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. My Lab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. My Lab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
₹8,532.00